Dick Johnson's Tips and TricksWeb Development
To promote Shell automotive products, in 2008 JWT collaborated with Nextstudio to produce the Dick Johnson's Tips and Tricks Challenge website. The campaign was tied to the 2008 V8 Supercar series and offered fans the chance to contribute their best automotive maintenance tips in exchange for the chance to win a range of prizes.
The site featured a range of custom content management which was sufficient to allow the agency full autonomy throughout the duration of the competition. Top entrants were moderated and published to the site as the campaign progressed, and agency staff were able to coordinate the drawing of winners as the competition progresed.
Nextstudio was responsible for all technical aspects of the site including software development, layout, scalability design, hosting and security.