The LineWeb Development
The Line was Next Studio's first job for the Australian Government. Commissioned by agency JWT, The Line website and associated media aim to promote respectful relationships between young people.
The campaign has had an overwhelming response on the site itself and the accompanying Facebook page. Teenagers and parents have absolutely embraced the site: discussing issues raised on the blog, using a custom drawing tool spread the word and with well over 30,000 people 'liking' the site's Facebook profile.
The site was built on an early revision of Next Studio's Atomic framework, an enhancement to the popular CakePHP framework utilising the Atom document standard to drive website content. This allows the site to be easily modified, changes made on staging are easily pushed live, custom layouts are accomodated and content is indexed, searchable and easily exported to feeds such as RSS or back to Atom.
The drawing tool, developed by Sam Baird at Millipede (creative development partners of Next Studio), is tightly integrated with the site, which handles uploads and Facebook permissions for the tool.
- Accessibility. Site complies with (minimum) WCAG 2.0 level A guidelines
- Tight Facebook integration including app and permissions resolution for Flash
- Atomic framework, site content based on Atom document format